I kind of have to agree with rootbear... People have tried countless different ways to tackle the fall of SubSpace, but after over 10 years, it's more or less inevitable for a game so old and so unsupported (update, security, etc. -wise). Redesigning a website... trying to bring zones closer (e.g. reintegrate websites into one place)... subspace anniversaries with massive cross-zone events... designing new types of servers... sending out adverts elsewhere... google keywords... These have all been tried.   But then... there's also a lot of put downs for new players, such as difficult to learn controls and commands, barely any original names available, not to mention some people hold up to 100 squad names for themselves without using them, other users cheating, etc. For a game over 10 years old, that lacks support? With "higher-ups" that do quasi-squat? New players would rather go for some pay-2-play MMORPGs or w/e.   And finally there's the technical side... Continuum not being cross-platform... Graphics and Graphic colors that are by default 8bit and 2d... And a bunch of other things that could be listed, everywhere from commands, to lame Continuum coding, to security flaws, and more... People aren't paid to maintain this game (and if they are, it'd be like the black market of Halo *cough*), so why should they?   Anyhow, I'm not trying to be pessimistic, but I'm just trying to lay out the facts. You could probably add somewhere up the all the e-drama involved in this game too (which extends to SSC and new zones). I'd love to see another big advert campaign, but I also doubt it would change much due to so many reasons.