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Posted

http://www.youtube.com/watch?v=idLG6jh23yE

 

The Spot: Soccer stars imagine the alternate universes they might create with their play—good or bad—in the upcoming World Cup. Will they be winners or losers? Heroes or goats? Adored celebrities or shunned trailer park shut-ins? It can all hang on a single kick of the ball. As the spot closes, the words "Write the Future" appear above the familiar Nike swoosh.

 

http://www.slate.com/id/2256074/?GT1=38001

 

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I have to agree. Very entertaining and kept my attention for 3mins. Didn't seem really over hyped or lame, as it does play on the whole reality of the fact that 1 shot could make a career difference.

Posted

Where do they show ads like this? Obviously, the whole thing isn't going to fit in a TV ad spot.

 

Because it's 2010... it's not only about television anymore. :(

Posted
And they can sometimes buy a whole 2 minutes or more air time, much like infomercials that try to sell you crap... sometimes they're on for 5-10 minutes between 2 programs that have a weird schedule

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