Facebook Advertisement

[Sass]

Its still a 2d game in a 3d world. It's like trying to polish a turd....

 

ROFL!!

[L.C.]

Yes, but I only wanted to run it for a couple of days to see what kind of improvements you could get with higher bids etc. This won't be a continued project, it's too costly for my own pockets. I only have about $200 spending money a month after paying all my bills & rent.

 

However I will be doing my own donations to the advertising fund if you keep yours open.

Yeah, donations are still open. If you could, send me the details of your advertising campaign. I think the more campaigns the better in Facebook. I did some Googling and research on Facebook advertisements, found that most people get a CTR between 0.01 to 0.3 -- higher in few cases. If you have any suggestions, advice or tips -- they would be very much appreciated.

[L.C.]

See Post #32 for Week 1

 

Stats (Initial Test):

Date		Imp.	Clicks	CTR (%)		Avg. CPC ($)	Avg. CPM ($)	Spent ($)
11/28/2009	3,091	3	0.10		0.35		0.34		1.04 
11/27/2009	3,419	2	0.06		0.52		0.30		1.04 
11/29/2009	13,562	2	0.01		0.52		0.08		1.04
11/29/2009 	28,396	7	0.02		0.57		0.14		4.00 (After increasing budget and bid)
11/30/2009	9,292	6	0.06		0.67		0.43		4.00
12/01/2009	13,663	6	0.04		0.67		0.29		4.00
12/02/2009	10,089	7	0.07		0.57		0.40		4.00 
12/05/2009	8,877	7	0.08		0.57		0.45		4.00
12/04/2009	9,806	8	0.08		0.50		0.41		4.00
12/03/2009	13,561	7	0.05		0.57		0.29		4.00
Lifetime	100,194	53	0.05		0.57		0.30		30.08

 

Lifetime average of 1 click per 2,068.3 impressions.

 

Donations:

Date		Amount ($)	Donor
11/27/2009	4.16		L.C.
11/29/2009	25.00		L.C.
12/05/2009	10.00		L.C.

 

Actions:

Date		Action
11/29/2009	Increased daily budget to $4.00 from $1.04
11/29/2009	Increased ad bid to $0.75 from $0.52
12/01/2009	Decreased ad bid to $0.70 from $0.75
12/02/2009	Paused advertisement
12/03/2009	Resumed advertisement
12/03/2009	Decreased ad bid to $0.65 from $0.70
12/05/2009	Decreased ad bid to $0.60 from $0.65

 

Comments:

 

11/29/2009

First three days the advertisement has been maxing out on the daily budget. Let us see what happens if I quadruple the daily budget. Facebook recommended a bidding range between $0.58 and $0.77.

 

11/30/2009

In just 3,000 impressions, we received 2 clicks. Average of 1 click per 3019.1 impressions.

 

11/30/2009

In just 9,000 impressions, we received 6 clicks (maxing out on budget). Average of 1 click per 2086.267857 impressions.

 

12/01/2009

In just 700 impressions, we received 2 clicks.

 

 

Week 1 begins tomorrow. Donations very much appreciated. Create your own advertisements at http://www.facebook.com/ads/create/, take a screenshot of 1. Design Your Ad and 2. Targeting, and send it to admin@hlrse.net or private message it to me (be sure to include attachment of your advertisement image if you have one). The more advertisements for one campaign, the better!

 

Donations Paypal: subspace@hlrse.net or subspace@bluetoast.org (specify your name in the PayPal message if you do not want to appear as "Anonymous" in the donor list)

 

SSFacebook_Ad.xlsx

Edited December 6, 2009 by L.C.

[krslynx]

Why are people associating clicks with more players? Perhaps it'd be better to get some statistics from http://getcontinuum.com, then compare the downloads of the client to clicks - you'll then be able to find your loss etc.

 

I believe Trained done this before, it makes far more sense.

[»jabjabjab]

lol said the same thing

[PoLiX]

sent

[L.C.]

WEEK 1 INFORMATION

 

Stats (Week 1):

Date		Imp.		Clicks	CTR (%)		Avg. CPC ($)	Avg. CPM ($)	Spent ($)
12/6/2009	18,050		6	0.03		0.6		0.2		3.57
12/7/2009	18,440		2	0.01		1.79		0.19		3.57
12/8/2009	18,277		6	0.03		0.60		0.20		3.57
12/9/2009	18,266		5	0.03		0.71		0.20		3.57
12/10/2009	17,813		7	0.04		0.51		0.20		3.57
12/11/2009	4,763		1	0.02		0.94		0.20		0.94

Week 1		95,609		27	0.028		0.0267		0.8583		18.79
Lifetime	209,365		82	0.039		0.6663		0.2700		49.91

 

Week 1 daily budget calculated to $3.57.*

Week 1 average of 1 click per 3,541.1 impressions.**

Lifetime average of 1 click per 2,553.2 impressions.

* Taking all donations this week and dividing by 7.

** The more important question here is how many people of these clicks actually download the game client.

 

Donations:

Date		Week	Amount ($)	Donor
11/27/2009		4.16		L.C.
11/29/2009		25.00		L.C.
12/05/2009	1	10.00		L.C.
12/06/2009	1	15.00		PoLiX

 

Actions (Week 1):

Date		Action
12/06/2009	Set daily budget to $3.57 from $4.00 by spreading out funds to 7 days
12/06/2009	Set ad bid to $0.50 from $0.60 by averaging the recommended bid range
12/06/2009	Set ad type to CPM/PPI for cost effectiveness
12/06/2009	Set ad bid to $0.26 from $0.50
12/11/2009	Halted Facebook advertising; working to switch to Google AdWords

 

Resources and Thoughts:

 

• http://www.facebook.com/topic.php?uid=34170993416&topic=5341
  
  • Most posts seem to indicate that CPM/PPI is cheaper than CPC/PPC
    
  • A lot of negativity towards Facebook advertising, perhaps we can try Google AdWords next week to see the statistical differences?
    

  [*]http://blog.auinteractive.com/facebook-ads-dont-work-heres-proof

  • Says that Facebook Advertising simply doesn't work
    

  [*]http://www.challengedividend.com/the_challenge_dividend/2008/04/facebook-ads-do.html

  • Says that Facebook Advertising simply doesn't work
    

  [*]http://go-digital.net/blog/2009/05/notes-from-the-front-lines-facebook-advertising-metrics-and-benchmarks/

  [*]http://www.jonathanvolk.com/ppc/best-facebook-ctr-you-have-seen.html

 

 

Donations very much appreciated. Create your own advertisements at http://www.facebook.com/ads/create/, take a screenshot of 1. Design Your Ad and 2. Targeting, and send it to admin@hlrse.net or private message it to me (be sure to include attachment of your advertisement image if you have one). The more advertisements for one campaign, the better!

 

Donations Paypal: subspace@hlrse.net or subspace@bluetoast.org (specify your name in the PayPal message if you do not want to appear as "Anonymous" in the donor list)

 

SSFacebook_Ad.xlsx

Edited December 11, 2009 by L.C.

[L.C.]

Seems like Facebook throttles advertisements to a CTR of 0.05%. Next week I will experiment with Google AdWords. Edited December 8, 2009 by L.C.

[L.C.]

Halted the Facebook advertising today. Will updated statistics when I get home.

 

Going to start Google Advertisements today (hopefully) for a two or three day preliminary test.

[»jabjabjab]

Good luck

[Trained]

I did do this. Whoever is running the linked site needs to setup a click counter, so you can actually see how many people are going through with actually downloading the game. Each click may be a visit, but that doesn't mean theyre trying the game. I noticed after a while, that there was no way I could actually tell what was going on, so I grabbed a pretty nice script from hotscripts.com (lazy) and set it up on the old get-continuum.com site (which godaddy took from me ). Even with multiple mirrors you can see whos clicking on what, very useful

[PoLiX]

Well, I know I can track that on SSO/SSF, so I'm sure GetContinuum can see it saying they use atleast 1 of cpanel's included stats programs.

[L.C.]

get-continuum.com site (which godaddy took from me ).

Why? :?

[Trained]

Cause im poor and out of work, and couldnt foot the bill