I think what means is, a long time down the road, Richard could form a gaming company, if the product he builds is successful. I think having player run servers is the perfect place to develop the game, but long term the community would need to settle on a standard that everyone enjoys (that would become the finished game) and can be marketed successfully--this means a map, physics, and play style. LOL has created 2 unique game styles that are very different, but the core of their product is the equivalent of SS 4v4 (LOL is 5v5). I think the reason for this league style play being so successful is players want to "win". Freeplay (Chaos zone) is fun, and a great way to learn, but "winning" and rankings are typically more universally rewarding experiences for players who will invest in a game--meaning, get good at it, and put money into it. Here is a bit of history about Riot, the gamers who took a Warcraft 3 scenario map and made it into alot more: Riot Games, Inc. was founded in 2006 by entrepreneurial gamers, Brandon "Ryze" Beck and Marc "Tryndamere" Merrill, with the goal of being a player-focused game development studio. The company launched its debut title League of Legends in October 2009[3] On May 1, 2012, Riot Game announced its Season 2 Championship with a $2,000,000 prize pool, the largest in eSports history.[4] Some of their notable employees include Steve "Guinsoo" Feak, a former developer of the Warcraft 3 custom map Defense of the Ancients and Steve "Pendragon" Mescon, creator of the Defense of the Ancients fan site, DotA-Allstars.com.[5] Riot Games also employs about a dozen former Blizzard developers, including Tom Cadwell.[6] Riot Games obtained around US$1 million from venture capital firms to create League of Legends. In later rounds of funding, the company raised $8 million in capital from venture capital firms Benchmark Capital and FirstMark Capital.[12] In early 2011, the Chinese company Tencent Holdings invested in a majority stake in Riot Games valued at $400 million, according to Dow Jones business news.[13] The deal allowed Riot Games to maintain independent operations and its existing management team.[14]