Mobile is the way to go nowadays, but you don't have to switch platform for this game to get noticed. I don't know if Cont already have a facebook group, but starting one on facebook is a good way to get noticed. As long as you have active members on fb that post to the group and received message from the group, their friends will take notice. The group itself can announce Continuum events like tournaments etc. to its members. Have trophy charts of winning squads. Have some kind of Hall of Fame list on the FB group page. If you can show that this is a thriving competitive community, I am sure people will come to at least check it out.
